In the current UK fashion landscape, the 35 mm to 40 mm dial size has emerged as the definitive choice for the versatile collector. Moving away from the oversized "statement" trends of the past, this mid-size category embraces the "New Vintage" movement—favouring balanced proportions that slip effortlessly under a shirt cuff while still maintaining a clear, readable presence. Often referred to as the unisex sweet spot, these timepieces are perfectly suited for men seeking a refined, classic look and women who prefer a bolder, contemporary silhouette without the bulk of a traditional sports watch.

Our collection features the season’s most coveted releases from world-class designers. Discover the architectural precision of Emporio Armani’s latest 38 mm silhouettes, or the "Quiet Luxury" of Burberry and Michael Kors mid-size chronographs. This year, the focus is on premium materials and expressive palettes; look for integrated bracelets in lightweight titanium, sunray dials in deep forest green or warm champagne, and the resurgence of textured "coin-edge" bezels. Whether you are looking for a 36 mm "Boyfriend" style watch or a 39 mm heritage-inspired piece, our mid-size range offers the perfect equilibrium of substance and sophistication. Explore the collection today to find a timepiece that masters the art of modern proportion.